Every Drop Deserves a Story. This one begins with stillness.
Every Drop Deserves a Story. This one begins with stillness.
Primmabay was founded in 2023 in London, born from stillness — a quiet resistance to the pace of modern life. In a world full of noise, we believe in slowing down. At its core, the brand reflects a desire for intention — to move slower, with more care, in how we dress, how we create, and how we live. Primmabay exists to help change the relationship we have with our clothes. Each piece is designed to be considered, cared for, and kept — not discarded. We believe in clothing that holds memory, meaning, and purpose. As the brand evolves, we continue to explore new ways to make fashion more personal and thoughtful — through design, storytelling, and intentional creation. The Vault and our editorial magazine live as quiet extensions of this ethos — offering a space for one-of-a-kind works, collaborations, and stories stitched into fabric.
Primmabay Consultancy was founded to extend the brand’s purpose beyond design — helping founders, creative businesses, organisations, and individuals bring structure, strategy, and sustainability into what they do, and to build purposeful systems that unite design thinking with financial clarity and operational structure. Guided by a shared purpose — to design for the good of business and humankind — we focus on creating clarity, integrity, and growth in every partnership. Our consultants work across multiple sectors including fashion, sustainability, social enterprise, and creative industries. Through our expanding network of collaborators and partners, we deliver solutions that merge financial intelligence with design thinking. We exist to help businesses evolve with clarity, care, and long-term impact. For consultancy enquiries, please reach us through the Contact Portal in the main menu. Share your name, brand, and a short summary of your vision or current stage. Our team will review your enquiry and respond within 3–5 working days.